Any content producer will tell you the metrics they care about: Reads, clicks, opens, social-media sharing and more. But these aren’t the only metrics that matter these days. Publishers have pivoted to data analytics in the service of providing business intelligence and purchase-intent signals to customers. Essential new KPIs include engagement that maps to purchase. Here’s a framework for updating content metrics,

*What metrics really matter

*How to metrics access and understand them

*How to share those metrics within your team, including sales