Content isn‘t king—content that’s actually seen and read is king.

Erin Hallstrom, director of digital content at Putman Media’s Food Processing brand, kicks off our new editorial training series with a crash course on SEO best practices that will prep you and your team for success in 2022, including

*How to optimize headlines, decks and copy for a B2B or niche audiences so content doesn’t get caught in the ‘consumer web’

*Identifying which keywords to use and why keyword saturation is counterproductive

*How SEO best practices vary by platform (desktop, mobile, social)

*Specific examples of good SEO execution and recommendations for improvement