For the first time, content marketing and marketing services revenue is exceeding digital advertising display. Custom solutions are the future—anyone can produce one successful program but can you build a profitable, repeatable solution that scales?

Join us for a how-to on what’s really required to create a cutting-edge marketing services business, such as:

• Creating your team, including what roles need to be full-time and what can be outsourced
• The infrastructure you need to deliver
• Best tools, from content creation to analytics
• What you need to budget
• How to boost your renewals

Speakers:

Frank Salatto, SVP, Brand and Strategy, GovExec

Stephanie Holland, Director, Advertising Sales & Marketing, American Chemical Society