June 19, 2008
An SIIA Webcast

Moderator:
Robert Carroll, VP Marketing, Clickability
Speakers:
Lynn Upshaw, UC Berkeley HaaS School of Business
Todd Watson, E-Relationship Manager, IBM
Denise Shiffman, Marketing Strategist, Speaker, & Author, Engage Daily Blo

Traditional marketing channels such as direct mail, tradeshows, and radio have lost their shine in an On-line world. They have been replaced by social media tools like Facebook, multi-media sites like Youtube, and forums and blogs. Our panel of experts will discuss this shift in marketing focus and assess how you can best take advantage of these new Internet media options.