The SIIA Marketing Executive Council is a group of software industry executives wanting to share best practices, network with peers, and provide thought leadership for events such as webinars, conferences, and roundtable discussions. The Marketing Council usually consists of CMOs, VPs of Marketing, and from larger companies, heads of marketing from operating divisions. The council is concerned with issues and trends that are affecting most software company's marketing plans including; lead generation, public relations, advertising, channel strategies, channel development, corporate and product positioning, etc.

To learn more, please review the Events and resources listed below or contact: Rhianna Collier Membership Development Manager, +1.408.884.3834 Nate Philip Program Manager, +1.202.789.4473

ABOUT: Council Board / Council Members Quarterly Council Meetings Webinars Annual Retreat White Papers and Surveys Monthly Electronic Newsletter

Marketing & Communications Roundtable: Measuring Marketing Success – Keeping Your Job
San Francisco, CA
October 22, 2008
»» Click here for more information and to register

TripleTree/SIIA Webcast: SaaS Marketing Management
Webcast
December 11, 2008
»» Click here for more information and to register

• Webcast:
  Marketing Web 2.0
  June 19, 2008

• Webcast:
  Leveraging the Channel to Drive Innovation
  December 7, 2007

• Webcast:
  SaaS and Vertical Applications - Best Kept Secrets
  September 13, 2007

• Webcast:
  Selecting the Appropriate Channel
  September 11, 2007

• Webcast:
  Are Indirect Channels Right for Me? Should I have a Channel Strategy?
  April 5, 2007

• White Paper:
  Channels for the New SaaS Industry
  March 2007

• Webcast:
  How to Communicate with and Train Channel Sales Personnel
  February 8, 2007

• Webcast:
  Leveraging the Internet to Grow Your Channels
  November 17, 2006

• Webcast:
  Avoiding Channel Conflict
  October 18, 2006

• Webcast:
  Building a Compensation System that Works
  September 28, 2006

• SaaS Webcast Series:
  The Potential Convergence of SAAS and BPO
  September 21, 2006

• White Paper:
  Sofware-as-a-Service: A Comprehensive Look at the Total Cost of Ownership of Software Applications
  September 18, 2006 | executive summary open to public

• SaaS Webcast Series:
  Developing the Channel for SaaS Vendors
  October 26, 2005

• Webcast:
  Strategies for New Software Business Models: Forming Successful Partnerships
  Auguest 2006

• Webcast:
  Strategies for New Software Business Models: Designing a Successful Channel Strategy
  July 2006

• SaaS Webcast Series:
  Developing the Channel for SaaS Vendors
  October 26, 2005

• Webcast:
  ROI: Current Practices in Delivering a Business Case
  August 18, 2004

• Webcast:
  ROI: Best Practices in Delivering a Business Case
  May 5, 2004

• Report:
  The ROI Dilemma: A 2004 Best Practices Study
  March 2004 / produced by SIIA and Kotler Marketing Group

• Publication:
  Converting Alliances into Revenue Engines
  June 2003 / produced by TC-Group and sponsored by SIIA

• Publication:
  Just Enough Strategy: A Series of Technology Marketing Articles
  June 2003

• Webcast:
  Software Marketing to the Middle
  February 2003

• Webcast:
  Secrets to Selling Software By Mail
  November 2002

Biographies of Council Board & Members

Robert Carroll
Vice President, Marketing, Clickability

Richard Dym
Chief Marketing Officer, OpSource, Inc.

Karen Leavitt
Chief Marketing Officer, Mzinga

Jeff Silbert
Vice President & CMO, M5 Networks

Jim Szafranski
Vice President, Product Management & Marketing, Fiberlink Communications

Diana Waterson
Marketing Consultant, Software As A Service, IBM Corporation