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Ken WaschKenneth Wasch
President

Wasch's involvement in SIIA is based on both personal and professional interests. His long-standing interest in computers and software, coupled with the industry's need for a central trade association, led him to establish the Software Publishers Association (SPA) in 1984 with an initial group of 25 software firms. Wasch has led the association from its infancy to its merger with the Information Industry Association in January 1999, resulting in the formation of SIIA.

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Mark BohannonMark Bohannon
General Counsel and Senior Vice President, Public Policy

Mr. Bohannon is responsible for the legal and public policy agenda of the principal trade association of the digital code and content industry. His work in areas such as intellectual property, ecommerce, and the Internet, includes not only North America, but also Europe and the Pacific Rim. Prior to joining SIIA, Mr. Bohannon was a senior official of the U.S. Department of Commerce where he served as Chief Counsel for Technology and Counsellor to the Under Secretary. During his tenure, he was integrally involved in a wide range of technology development, intellectual property, trade, global legal framework, ecommerce and domain name policy areas.

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Karen BillingsKaren Billings
VP, Education Division

Karen Billings has over 30 years of experience in the education technology industry with positions in management, development, marketing, sales, and classroom teaching. At SIIA she drives the association's work with its 140 member companies for whom educational publishing is a primary business. Prior to SIIA, Billings, was Vice President, Major Business Initiatives for bigchalk Inc, where she drove relationships with major industry partners to respond to new business opportunities and Vice President and General Manager of its MediaSeek Division. She worked at Microsoft Corporation, managing K-12 Strategic Relations and at Claris Corporation, where she ran the Worldwide K-12 and Higher Education Marketing Programs. She served as Director of Sales at Logo Computer Systems, Inc. and as an Executive Editor in the School Division at Houghton-Mifflin Company.

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Eileen Bramlet
VP, Communications

Eileen Bramlet is the Vice President of Communications for the Software & Information Industry Association. Eileen has more than 17 years of interactive media, management, communications, internet, and software development expertise. Having spent nearly 14 years with America Online (AOL), Eileen worked as the Senior Vice President of AOL Europe, the Vice President for AOL's International Technologies group, the General Manager for the AOL Greenhouse (a venture capital and content studio), and Senior Vice President for the Studio@AOL (a design, user interface, technology team).

Eileen was also involved in two start-up companies prior to her current role, including Chief Operating Officer for In2Books (now called ePals); and President/COO of Mobile Posse, Inc., a cutting edge mobile advertising company. In all of Eileen's recent roles, she spearheaded communication efforts that encompassed public relations, research, web site design, and corporate branding.

Currently, Eileen's responsibilities at SIIA include strategic and tactical direction of SIIA e-publications, public relations, web site design and content management, supervision of the prestigious CODiE awards program, research initiatives, and corporate branding and design management.

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Tom DavinTom Davin
Managing Director, Financial and Information Services Division (FISD)

Tom Davin is Managing Director, Financial Information Services Division (FISD) for the Software & Information Industry Association (SIIA). FISD is the global, neutral forum for the financial information industry with a diverse membership that includes major market data vendors, exchanges, technology providers, and the financial institutions that utilize financial data products. Tom works closely with FISD members to identify major issues and seek opportunities to bring the financial information industry together to discuss and resolve those issues. FISD conducts regular membership events in North America, Europe, Asia, and Australia and hosts the biennial World Financial Information Conference – the premiere global industry conference for financial information professionals.

During his tenure at FISD, Tom has established the organization as an influential player in Asia and Australia through a combination of regular industry events, working group activities and the establishment of the Asia-Pacific Financial Information Conference. He has expanded FISD membership both numerically and geographically and overseen a dramatic increase in FISD working group activities. In 2007, FISD completed version 3.0 of the Market Data Definition Language (MDDL), an XML-based data standard that facilitates the interchange of information about financial instruments used throughout the world’s markets.

Under Tom’s direction, FISD was a founding member of the MiFID Joint Working Group, an industry consortium that facilitated the financial industry as it prepared for the introduction of MiFID – the European Union’s Markets in Financial Instruments Directive. The FISD’s MiFID Real-time Data Group provided European regulators with valuable guidance and insights regarding real-time market transparency in the post-MiFID environment.

Tom came to SIIA after eighteen years at The Nasdaq Stock Market, where he was most recently Senior Vice President for Market Data Distribution. In that role, he managed the products and distributor relationships that supported Nasdaq's real-time market data business. While at Nasdaq, he served as the Chair of the FISD Executive Committee.

Contact Information: tdavin@siia.net     +1 202-789-4465

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Eric FredellEric Fredell
VP, Membership

Eric Fredell oversees SIIA’s membership department, including member renewals and new member recruitment. He joined SIIA in 2000, initially running SIIA’s Global Division before taking his current position in 2002.

Prior to joining SIIA, Eric spent 10 years working for the U.S. government in the international trade and business development areas, including positions with the U.S. Department of Commerce's Electronic Commerce Task Force and the Environmental Technologies Exports Office, as well as the U.S. Department of State's Office of Mexican Affairs.

Eric has Masters' degrees in Political Science and in International Affairs, both from the University of California at San Diego and a B.A. from the University of California, Santa Cruz.

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Ed KeatingEd Keating
VP, Content Division

Ed Keating is Vice President of the Content Division for the Software & Information Industry Association (SIIA). Keating has over 15 years of experience in the information industry as both an internal manager and a consultant. He has led marketing, product management and sales organizations at both startup and established information companies. His work to enhance product processes and organizational effectiveness has helped numerous companies enter unfamiliar markets and launch new products. Prior to joining SIIA, Keating was a Vice President at Easton Consultants where he was a member of the Financial & Information Services practice. While there he worked on a variety of assignments for both large and small information industry clients.

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Keith KupferschmidKeith Kupferschmid
Senior Vice President, Intellectual Property Policy and Enforcement

Mr. Kupferschmid is responsible for working directly with SIIA's Intellectual Property Committee to establish SIIA positions and moving the SIIA agenda on issues relating to intellectual property. He also supervises the Association's Anti-Piracy programs. Prior to joining SIIA, Mr. Kupferschmid was an attorney with the law firm of Finnegan, Henderson, Farabow, Garrett & Dunner where he advised clients on all matters relating to copyright and copyright-related protection, including client counseling, opinion drafting, license negotiations, and litigation. Before that, Mr. Kupferschmid was an intellectual property attorney at the U.S. Patent and Trademark Office (PTO), where he was responsible for international and legislative patent and copyright issues. During his time at the PTO, Mr. Kupferschmid worked extensively on bilateral and multilateral intellectual property issues, was responsible for formulating and advocating the Administration's policy relating to intellectual property and the Internet and represented the U.S. Government as a lead negotiator at the Diplomatic Conference on Certain Copyright and Neighboring Rights Questions that adopted the WIPO Copyright and Performances and Phonogram Treaties in December 1996.

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Brian RosenbergBrian Rosenberg
VP, Sales & Marketing

Brian Rosenberg has fifteen years' experience producing conferences, programs and special events for industry trade associations, and both the non-profit and private sectors. He joined the SIIA in January of 2004 and is responsible for managing sponsorship sales, marketing and event logistics across SIIA's Content, Education, FISD, and Software divisions. For details on current SIIA sponsorship opportunities, please visit siia.net/sponsorship/.

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Scott BainScott Bain
Litigation Counsel

Mr. Bain manages and conducts SIIA litigation, including anti-piracy lawsuits on behalf of member companies in the software and publishing industries, as well as other litigation for the association and its members. He also conducts various compliance, educational, and policy initiatives relating to intellectual property.

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David LeDucDavid LeDuc
Director, Public Policy

David represents the Association before Congress, the Administration and other policymakers across a number of key public policy areas, including tax and finance policy, e-commerce, global workforce issues, e-government and information policy. In his capacity of Director of Public Policy, and previously as the Association's manager of Grassroots and Legislative Policy, Mr. LeDuc has been instrumental in helping to advance many major industry objectives dating back to the late 1990s.

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Nick MerrittNick Merritt
Program Director, Financial and Information Services Division (FISD)

Nick joined FISD in May 2007 and focuses on management of a variety of FISD working groups, including Service Levels & Communications and Billing & Invoicing. He also develops program content for FISD events.

Prior to joining FISD he was with the American Bankers Association from 2002-2007 where he served as Manager Service Membership providing products and services to more than 700 non-bank members of the ABA. Nick also worked with The Nasdaq Stock Market from 1987 - 2001 and served as Senior Director Issuer Services. He has a BA from The University of Mississippi and an MBA from The George Washington University.

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Bill NicholsBill Nichols
Program Director, Securities Systems, Financial and Information Services Division (FISD)

Bill is Program Director for Securities Processing Automation for FISD. In this role, he concentrates on the intersections between technology and business practice. Special emphasis is in the areas of Standards, where he manages the Standards Steering Committee, Shadow Groups to track Standards developments, represents FISD members on several ISO Committees and is responsible for maintaining MDDL.

Nichols was Co-founder/CEO of a research firm acquired by Thomson in 1995, after which he spent 7 years at Thomson Financial. He has an extensive background in Internet architecture and business models, and was retained as an expert witness regarding online traffic and advertising models in Homestore vs. AOL. Much of the past few years have been spent consolidating portfolio companies for venture-backed entities. Most recently, he was consulting on compliance-related product development for Anti-Money Laundering offerings.

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Mark Schneiderman
Director, Education Policy

Mark Schneiderman represents SIIA's members before Congress, the Administration, state governments and other national stakeholders on education technology policies, including the government programs, funding and regulations that impact technology at all levels of education and training.

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