SIPA’s Marketing Conference - Putting it All Together
For the first time ever, SIPA, SIIA and ABM are joining forces on a conference devoted exclusively to marketing. And to mark this historic alliance, the theme of our 2013 Marketing Conference is Putting it All Together – combining technology … content … and razor-sharp marketing to help boost your profits to record levels – and have a little fun in the process.
Tue, 03 Dec 2013 21:29“..by 2015, 40 percent of Global 1000 organizations will use gamification as the primary mechanism to transform business operations.” - Forbes.com, earlier this year. Games surround us. On the bus to New York this past weekend the guy next to me played chess the whole time. My colleague Luis walked into my office yesterday chanting [...]
Mon, 25 Nov 2013 20:23SIPA: You’re co-presenting the Pre-Conference workshop on sales again in Las Vegas with Bobby Edgil of BLR. I sat in last time, and it was really substantial. How has sales changed the last couple years? LEXIE: Many publishing companies have been focusing on building and supporting direct sales teams. This is because B2B sales has [...]
Thu, 21 Nov 2013 20:56I get asked about SEO a lot – who’s doing it well, where can I find out more? For the latter, there’s the Marketing Conference in Las Vegas where three sessions will focus on SEO with top speakers like Norann Oleson of Mequoda and Andy Swindler of Astek. For the former, I came across an [...]
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