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SIIA Digital Discourse» Content

How The Intimacy of Social Has Changed the Marketing Game
I reach my 30ish nephew Glen, a PR pro, by texting. So I texted Irma, a friend a little older. She didn’t like that. (Note to self, Irma email only.) Former work colleagues John and Michelle post on Facebook, so
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SIPA 2014 Speakers Offer Tips and Preview June Sessions
“Steve [Jobs] said a lot of stuff on both sides of every issue and his genius was that after pursuing an idea, if it didn’t work, he would change. Or he would come back to it…There was no ‘the genius
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‘Usage Scorecard’ Helps Member Increase Renewal Rates
SIPA member Chartwell calls theirs a “usage scorecard.” For now, we’re calling ours here at SIPA a “member activity project.” It’s a chart that you create to track your subscribers’/members’ engagement with everything you do. And the tracking should start
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This Type of Engagement Takes More Than a Ring
“Why don’t you post it on Facebook?” a member asked me yesterday when I cited an idea she hadn’t seen from Monday’s column—creating a LinkedIn group from a webinar series. “I just get bombarded with emails and sometimes don’t pay
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SIPA 2014 Speakers Offer Diverse Areas of Knowledge
The SIPA 2014 session schedule highlights prominent speakers who work for or have started innovative companies. Here is key information from 5 of those speakers/companies and the topic they will address June 4-6 in Washington, D.C. 1. On the excellent
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The SIIA Content & Information Services Division (CISD) provides a unique and valuable service to media, publishing, and information companies, as well as the companies that serve them, by supporting their business and corporate development goals.

 
 

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