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SIIA Digital Discourse» Content

Members Reveal Keys in Getting Emails and Conversions
Listening to Jennifer Kern, Gale Media’s director of digital strategy and marketing analytics, speak in an SIIA webinar this week, made me think of a Halloween book by Jerry Seinfeld that I read to kids a couple days earlier. Throughout the book,
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Two Member Publishers Take on Exciting New Roles
After much ‘soul-searching,’ Sinkinson moves to consulting role When it came across our screens a couple weeks ago that longtime SIPA member and highly respected publisher of Infocom Group, Jim Sinkinson, decided to close down his company and start a consulting
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Three Innovative Companies Transforming the Information Industry to Present at SIIA Previews
SIIA today announced three companies to present  at the annual SIIA Previews held at the Business Information & Media Summit (BIMS) November 10-12 in Miami, Florida. SIIA Previews seeks the most innovative companies currently transforming the information industry. Selected companies are given the opportunity to present
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Tips for Doing Mobile Well (and a Little Classic TV)
Ahhh, mobile. I was trying to think this morning what that vanilla response reminded me of. And then it hit me! (And reminded me of my age, particularly on my birthday.) The wonderful old TV show M*A*S*H. Hawkeye is trying to
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A Top Publisher Takes NYT Digital Innovation Report to Heart
Susan Hassler, editor-in-chief of the excellent IEEE Spectrum Magazine, concluded the Editorial Best Practices & Workflow track at last week’s SIIA Regional Training Series with a familiar refrain: use the actionable New York Times Digital Innovation Report. Her favorite line from
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The SIIA Content & Information Services Division (CISD) provides a unique and valuable service to media, publishing, and information companies, as well as the companies that serve them, by supporting their business and corporate development goals.


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