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SIIA Digital Discourse» Content

Two Big Thinkers Raise the Bar for the Rest of Us
 Stacy-Marie Ishmael (pictured here) is all about new. She has been hired by BuzzFeed away from the Financial Times to be editorial lead for their forthcoming news app. At FT she helped start one of their first blogs, Alphaville, and
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Reilly lists what made company transformation work
“If you do not change direction, you may end up where you are heading.” —Lao Tzu Brent Reilly, president of Randall-Reilly, the Tuscaloosa-Ala.-based company serving the trucking and construction industries, put that quote up early in his Day 2 keynote
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Buying & Selling Content 2015: Bringing Together the Broadest Spectrum of Content Industry Execs to Date
If you are in the Content business, Buying & Selling Content 2015 slated for January 22 at the Westin Grand Central in NYC, is an exclusive event you simply can’t miss. SIIA initiated this conference to provide content licensers and content
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‘To Get My Money Today, a Magazine Company Has to Do This Better Than Us’
This article is written by Matt Kinsman, ABM’s head of content. Using a motto of “Content-Contact-Cash,” Rick Short, director of marketing communications at Indium Corp., has developed an aggressive content marketing strategy that turned Indium engineers into bloggers, video stars
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9 Marketing Lessons From Under Armour Founder
Kevin Plank—founder of the projected-$3-billion-in-sales company, Under Armour—started in his grandmother’s townhouse in the Georgetown area of Washington, D.C. In a Q&A (and video) on The Washington Post site a few days ago, Plank tells a story about one of
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The SIIA Content & Information Services Division (CISD) provides a unique and valuable service to media, publishing, and information companies, as well as the companies that serve them, by supporting their business and corporate development goals.


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