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BETT Show and SIIA Education Team Up For Third Straight Year

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SIIA Education Division News

SIIA Communications Contact: Laura Greenback, 410.533.1943, This e-mail address is being protected from spambots. You need JavaScript enabled to view it
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BETT Show and SIIA Education Team Up For Third Straight Year
Participation Includes Ed Tech Pavilion and Members‐Only Breakfast

Washington, D.C. (January 5, 2012) – The Education Division of the Software and Information Industry Association (SIIA) will participate in London’s BETT Show, the leading international education technology showcase. This will mark the third straight year of SIIA's participation in BETT and the second year that SIIA will host an Ed Tech Pavilion for its members.

SIIA's Ed Tech Pavilion highlights free materials for educators on a variety of topics, including games, personalized learning, copyright, and Vision K‐20. The Pavilion also focuses on products and services offered by member companies, including McGraw‐Hill Education, Waterford Institute, SkillsTutor, Polyvision, The Renaissance Network, RedRock Reports, Pegeen Wright & Associates, and

In addition, SIIA will host a members‐only breakfast featuring Ray Barker, director of the British Educational Suppliers Association (BESA), who will answer questions about the UK education market. Participants will have the opportunity to gain valuable insights firsthand and network with other SIIA members attending the conference.

“The BETT Show has proven to be an excellent learning opportunity for our members, particularly those interested in developing an international market for their products,” said Karen Billings, SIIA Education Division vice president.

BETT 2012 will be held January 11‐14 in Olympia, London, attracting more than 600 educational suppliers and around 30,000 visitors. The show has distinguished itself as the world’s leading event for educational technology, where education professionals can evaluate and purchase a comprehensive range of ICT products and services. From pre‐kindergarten to university levels, BETT is an indispensable part of the annual knowledge‐gathering process, coming at a time when educational institutions are planning and budgeting for the new school year.

About SIIA
The Software & Information Industry Association (SIIA) is the principal trade association for the software and digital content industry. SIIA provides global services in government relations, business development, corporate education, and intellectual property protection to more than 500 leading software and information companies. The SIIA Education Division serves and represents more than 180 member companies that provide software, digital content and other technologies that address educational needs. The Division shapes and supports the industry by providing leadership, advocacy, business development opportunities and critical market information. For more information, visit