FLICKR SLIDESHOW

Schedule

Sunday, May 6

1:00 PM - 4:00 PM

Breakout Sessions

Games for Learning

sponsored by edWeb.net and MCH Strategic Data

Games and Learning: A Voice of the Educator Feedback Forum

An exclusive opportunity for SIIA members and game developers attending 2012 Ed Tech Industry Summit:

A new preconference event that will provide you with the opportunity to meet in a private forum with leading educators to gain insight into their needs and what they are looking for to incorporate more game-like activities into the curriculum.

Space is limited to 10 participating companies and participation requires special registration.  Register at https://www.siia.net/events/prereg.asp?eventid=1636 

Hosted by edWeb.net and MCH Strategic Data

3:00 PM - 4:00 PM

Speed Networking

Back by popular demand. Start your targeted networking early at this now-annual kick-off event for the Ed Tech Industry Summit. ALL attendees are invited to participate in a rapid-fire, but highly structured meet-and-greet, where you'll share your networking objectives and make quick connections with business prospects for further conversations over the next two days.

Sponsored/hosted by Academic Business Advisors

4:15 PM - 5:30 PM

Innovation Incubator Business Profiles Presentations

Discover your next product or opportunity that supports education initiatives in K-12 or postsecondary market. Hear the participants of SIIA's Innovation Incubator Program give a short introduction to their innovative idea, product or service that address a growing interest in mobile learning, game-based learning, eContent, and personalized learning. You might see a solution that fits into your plans for partnership, acquisition or investment.

Innovation Incubator program supported by Lead Sponsor Blackboard Partnerships and co-sponsor Texthelp Systems

5:30 PM - 7:00 PM

Innovation Showcase and Opening Reception

Meet your colleagues and the SIIA Innovation Incubator participants at this opening reception. R&D entities and pre-revenue companies will showcase innovative personalized learning solutions they've developed for the K-12 and postsecondary markets. Especially useful for first-time attendees for meeting the seasoned execs and for all attendees to catch up with colleagues.

Sponsored by Blackboard Partnerships

Monday, May 7

7:00 AM - 8:15 AM

Continental Breakfast and Networking

Join colleagues for food, meet new business contacts, and have time for conversations.

Sponsored by Follett Software Company

7:00 AM - 8:15 AM

Meet the Ed Division Leadership (by invitation)

Designed for SIIA members who want to get more involved in SIIA - or just meet the Division leadership that makes key decisions to build your membership benefits. Join us for breakfast and hear directly from SIIA members on the Ed Division Board, the Postsecondary Sector Board, and spokespersons for the Division’s Committees and Working Groups. Find out what the key initiatives are and how your
company can better leverage your membership.

Hosts:  Ed Board Co-chairs: David Samuelson and Farimah Schuerman and Postsecondary Board Co-chairs:  Lou Pugliese and Dan Rinn

8:15 AM - 8:30 AM

Welcome and Opening Remarks

Program Overview, Introductions, and Special Annoucements

Presenter:

Karen Billings, Vice President, Education Division, SIIA

Ken Wasch, President, SIIA

8:30 AM - 9:20 AM

Keynote Address: Transforming Teaching and Learning With Technology: Can We Turn the Promise into Reality?

After over 100 years of talking about it (no kidding!) and countless predictions of revolutionary change that proved to be wrong, or at least seriously premature, publishers and software developers are finally figuring out how to use technology to transform teaching and learning across the spectrum from K12 to higher education to other forms of formal and informal education. But, while the pace of change has increased dramatically in the past few years and we have seen some truly exciting new initiatives, it is still too early in the process to claim victory. This presentation will explore what needs to be done to realize the full potential of technology in education.

Keynote:

Mr. Ronald Dunn, President and Chief Executive Officer, Cengage Learning

9:30 AM - 10:30 AM

Breakout Sessions

eBooks and eTextbooks

sponsored by AcademicPub

Developing ebooks and eTextbooks - The Essentials of Production Tools, Processes, and More!

The print to digital shift in our schools, including related procurement processes, is moving ahead at lightning speed. Along with the evolving market are rising technical standards and an expanding range of software applications and tools to help you compile, create, publish, and protect your digital publications. Regardless of where you are with eBooks or eTextbooks, you'll benefit from this session as we tackle topics that impact your development plans.

Moderator:

Farimah Schuerman, Managing Partner, Academic Business Advisors, LLC

Panelists:

Charlie Hermes, CEO, YourTeacher

Hema Seshadri, VP, Products & Services, Jigyaasa

Christine Willig, Senior Vice President/STEM, McGraw-Hill School Education Group

Global Opportinities

sponsored by Global Grid for Learning

Go Global, Think Local. How to Approach International Markets

The domestic market may have slowed down for your company. Have you considered the international market? If not, why not? Is it resources or you just do not know where to start? Where are the key markets overseas-China, Brazil, Saudi Arabia, India ? How do you get into the market? What are funding sources?

Moderator:

Bridget Foster, Manager, Global Business Development, PolyVision

Panelists:

Kim Jones, CEO, Chairman, Curriki

Dr. Norrizan Razali , Senior Manager, Multimedia Development Corporation

Hot Topics

sponsored by MMS Education

Using Social Media Marketing to Connect with Customers and Increase Sales

 You've been told Social Media is a must, but where should you start? This session will help you determine what social networks are best for your company, how to incorporate them into your overall marketing strategy, and how to get the best results for your efforts.  Hear from several companies who will share their best practices for K-12 and higher education.  Whether you tweet, blog or just want to attract and retain more customers to your website, learn why social media needs to be an integral part of your sales/marketing strategy.

Moderator:

Glen McCandless, President, Focus Marketing

Panelists:

Charlene Blohm, President, C. Blohm & Associates, Inc.

Ileana Rowe, Principal, Corporate Growth

Mitchell Weisburgh, Managing Partner, Academic Business Advisors, LLC

Reactor:

Mrs. Brandi Heinz Brown, Social Media and E-commerce Manager, ETA Hand2Mind

10:30 AM - 11:00 AM

Networking Break

Sponsored by Follett Software Company

11:00 AM - 12:00 PM

Breakout Sessions

eBooks and eTextbooks

sponsored by AcademicPub

The Sales and Marketing Landscape for eBooks and eTextbooks

Educational institutions use ‘em all - from static PDFs to eReaders to the latest devices like the Apple iBook.  Platforms are proliferating within the eContent spectrum.  Learn about the current landscape in both K-12 and postsecondary markets from the experts. Prepare to meet your customers where they are today, while preparing for where they want to go next within their institutions.

Panelists:

Erik Evans, Associate Vice President/Editor-in-Chief, Bridgepoint Education

Neal Goff, President, Egremont Associates, LLC

Global Opportinities

sponsored by Global Grid for Learning

Nuts and Bolts for Doing Business Overseas

Before you leap into the international marketplace, there are key issues that are different from domestic marketing that need to be considered to be successful overseas. Cultural differences, trade resources and the mechanics of conducting business internationally are just some of the key issues to be considered.  Is intellectual property a concern in some countries? What about legal agreements to sign up representatives overseas? How do you evaluate representatives overseas? Are there any tax issues? What do you need to consider for localization of your product? With all the opportunities emerging in international markets, attending this session should prove to be very beneficial.

Moderator:

Charles Callis, Vice President, Waterford Institute

Panelists:

George DeBakey, President , DeBakey International

Jeffrey Fromm, Partner, Corporate & Transactions Group, Dorsey and Whitney, LLP

Robert Iskander, Chief Executive Officer & Founder, VIP Tone, Inc.

Hot Topics

sponsored by MMS Education

Effectively Communicating the Power of Ed Tech

A Town Hall Discussion:  We are in an increasingly competitive and budget constrained environment where a multitude of stakeholders have varying degrees of influence, as well as understanding of (or misconceptions about) education technology.  Saying that our products "help learners learn" and empower "teachers to teach" is not enough; but what is enough?  In this session, we will provide actionable strategies on how to most effectively communicate the value of education technology to K20 stakeholders. 

Discussant:

Frank Catalano, Principal, Intrinsic Strategy

Thomas Whitby, Adjunct Professor/Consultant, St. Joseph's College

Moderator:

Matthew Cohen, Managing Director, Cohen Strategy Group

12:00 PM - 1:30 PM

Lunch and Presentations by Innovation Incubator Award Finalists

Enjoy lunch with colleagues, the watch full-on demonstrations by the Incubator finalists who make the first cut after the previous night's round of voting for the ed tech product or service that is "Most Innovative" and "Most Likely to Succeed".  Then cast your vote!

1:45 PM - 2:45 PM

Breakout Sessions

eBooks and eTextbooks

sponsored by AcademicPub

An ROI on eBooks and eTextbooks that Your Investors Love

As the OER movement gains ground in both K12 and Higher Education institutions, how can companies compete / collaborate in this environment.  What are the business models that make sense in this competitive and quickly changing environment?  Where are the success stories that investors from foundations to venture capitalists seem to love?

Moderator:

Bill Hughes, Director, Pearson

Panelists:

Zach Posner, CEO, Engrade

Joshua Salcman, Co-Founder and CEO, Virtual Nerd

Jeff Shelstad, Chief Executive Officer, Flat World Knowledge

Global Opportinities

sponsored by Global Grid for Learning

International Success Stories: Learn How to Be One!

Find out how others have been successful overseas. What did they do that made them successful? What are some key points and differences in markets? Can you do business overseas as a small company? What about innovative ways to market your product throught social media or other non-traditional marketing venues?

Moderator:

James Teicher, Co-Founder and Chief Executive Officer, The CyberSmart! Education Company

Panelists:

Kelly Hamilton, Sr. Manager, Learn Product Marketing, Blackboard

Dan Meyer, Chief Executive Officer, Atomic Learning

James Svatko, President, International Media Access, Inc.

Hot Topics

sponsored by MMS Education

Follow the Money: Funding Support for the New Normal

You're re-aligning your products to address changes in the market.  What funds from state and federal government -as well as foundations - are available for schools to purchase your products, and how do you incorporate funding trends into your strategy through sustainability? In addition, find out how the E-rate can help schools accelerate access to cloud and mobile learning platforms.

Moderator:

Glenn Fisher, Chief Operating Officer, RedRock Reports

Panelists:

John Harrington, Chief Executive Officer, Funds For Learning

Jennifer House, President, RedRock Reports

2:45 PM - 3:30 PM

Networking Break

Sponsored by Follett Software Company

3:00 PM - 5:00 PM

Breakout Sessions

Global Opportinities

sponsored by Global Grid for Learning

Doing Business in Malaysia - a NextGen eContent Workshop for Ed Tech Companies

MDeC (the government owned corporation) and MSC Malaysia, the national initiative that MDeC is responsible for implementing.will present a two-hour workshop that will:
 •       Share the innovation in content development from Southeast Asia.
 •       Increase awareness and understanding of the NextGen eContent for participating companies.
 •       Facilitate establishment of partnerships and global market opportunities for international companies.
 
Participating in the workshop will lead to certification as MDeC plays an important role in ensuring that all educational content companies are audited and eventually certified for the development of the NextGen eContent.

 

Host:

Dr. Michael Trucano, Sr. ICT & Education Specialist, Human Development Network, The World Bank

Leader:

Dr. Norrizan Razali , Senior Manager, Multimedia Development Corporation

3:30 PM - 4:45 AM

Building a New Evidence Framework for Innovation and Excellence in Education - U.S. Department of Education Focus Group / Space Limited

The U.S. Department of Education's Office of Educational Technology is developing a new Evidence Framework and seeks to understand how technology developers and education researchers can jointly advance learning analytics. This SIIA focus group will help answer: How can educational researchers take advantage of the wealth of learning data being collected by online systems to obtain better and more dynamic learning measures? How can new research methods built on expanded use of learning analytics accelerate product development and improvement feedback loops? How could a well-designed consumers union for learning technologies inform both the developers and the users/purchasers of these products? NOTE: Space is Limited / First Come, First Served. 

Co-Presenter:

Karen Cator, Director, Office of Education Technology, U.S. Department of Education

Jeremy Roschelle, Director of the Center on Technology in Learning, SRI International

3:30 PM - 4:30 PM

Committee, Working Group and Individual Networking Meetings

5:30 PM - 6:30 PM

CODiE Awards Reception

Co-sponsored by Ness Software Engineering Services & uBoost

6:30 PM - 8:30 PM

27th Annual CODiE Awards Program and Dinner

2012 Education Category winners will be announced and presented with their awards during the official 27th Annual CODiE Awards ceremony. Join fellow attendees as they celebrate their victories and the achievements of their peers.

Festive/Cocktail party attire requested for both CODiE events. Black-tie optional.

Co-sponsored by Ness Software Engineering Services & uBoost

Tuesday, May 8

7:00 AM - 8:15 AM

Workshop: Media & Message Training Bootcamp (Limited to the first 12 who RSVP'd)

In this session, participants and presenters will actively work together to develop core messages for their own organizations/programs and then practice delivering those messages and talking in an interview setting using the techniques that help company spokespersons (or VIPs) address reporters’ and interviewers’ probing and sometimes challenging questions. Participants are encouraged to bring messaging samples and “stumper” media questions to the workshop so that we can have a practical, powerful interactive learning and collaborative session. Register: http://www.siia.net/etis/2012/invite.asp 

Co-Presenter:

Charlene Blohm, President, C. Blohm & Associates, Inc.

Linda Winter, President/Owner, Winter Group

7:00 AM - 8:30 AM

Continental Breakfast and Networking

Sponsored by Follett Software Company

8:30 AM - 9:20 AM

Keynote: Leading Education into the Digital Age

In today’s new normal, Tom Luna is helping lead a new generation of public officials, in Idaho and across the nation, seeking to better harness technology to improve the efficiency and effectiveness of our teachers and schools. In his keynote address, Superintendent Luna will outline his vision, policies and programs.  He will describe the leadership and partnerships needed to foster an education system necessary to ensure all students are career and college ready  in today’s digital age and knowledge economy.

Keynote:

Tom Luna , Superintendent of Public Instruction, Idaho State Department of Education

9:30 AM - 10:30 AM

Breakout Sessions

Games for Learning

sponsored by edWeb.net and MCH Strategic Data

Learnification - What Can We Learn from the World's Most Successful Online Games?

A Town Hall discussion on how learning games become immersive, engaging, and effective tools.   How can gaming mechanics be employed to provide detailed real-time feedback to students to support their belief that they can become competent in any given subject matter?  The discussants will look at examples of how game strategies are being employed by Khan Academy, Test Prep and even higher ed institutions to increase the frequency of student behaviors that consistently lead to incremental achievement gains.

Moderator:

John Bower, Chief Executive Officer, uBoost

Panelists:

Matt Haselton, Designer, Filament Games

Stephen Jacobs, Director, Lab for Technological Literacy, Rochester Institute of Technology

Hot Topics

sponsored by Intel Corporation

Adapting to the Seismic Change in Education Culture

It's not just about digital transformation.  From teacher accountability and superintendent turnover to funding and standards  -- all areas across both K-12 and Higher Ed education are experiencing transformational changes in the culture of education.  This is beyond a trend. Tweaking our business models and product offerings won't be good enough to survive. How should businesses adapt to the huge shifts in education culture?  Listen to a panel of industry gurus on how successful businesses recreate themselves in times of great change.

Moderator:

Randy Wilhelm, Chief Executive Officer, Knovation

Panelists:

Farb Nivi, Founder, Grockit

Justin Serrano, President, Kaplan K12 and College Prep, Kaplan K12 Learning Services

David Straus, Vice President Product, Kno, Inc.

Mobile Learning

sponsored by Edutone Corporation

Making Your Product Mobile? 7 Factors to Consider

A full third of all high school students now have their own iPhone. By Apple's count, well over 1.5 million iPads have been sold to schools. The number of 1:1 initiatives nationally now numbers in the thousands. The mobile learning market (including laptops, netbooks, and ultrabooks) continues to grow steadily. But making successful mobile learning products isn't as easy as one might imagine. Learn from a panel of your peers about seven factors that will affect your product strategy for mobile learning.

This session will share with you insights about how the product development process varies from what you might expect. Panelists will review their approaches and give suggestions of how they’d do it differently. To wrap up the session, we’ll give an overview of the latest in technical approaches and development platforms.

Panelists:

Thor Prichard, President & CEO, Clarity Innovations, Inc.

Daniel Rinn, President and COO, National Technology Transfer (NTT Inc.)

Perry Samson, CEO, LectureTools Inc.

Lauren Thorpe, Senior Director, Developer Relations, Qualcomm

11:00 AM - 12:00 PM

Roundtable on Accessibility and Assessment - Maximizing the Penetration of Education Content

With the demand to maximize inclusion of all student populations independent of their accessibility needs, standards have emerged that will enable psychometrically valid assessments and items in the increasingly technology enhanced computer based testing model. Given the Race to the Top Assessment consortia's needs to ensure all student populations are college and career ready, what are the impacts to vendors and suppliers in this space? What interoperability standards can accelerate and maximize competitive positioning? This session will cover this and more!

Co-Presenter:

Thomas Squeo, Chief Information Officer, Measured Progress

Edward Walker, Executive Vice President, Strategy and Deployment, Consulting Services for Education

Games for Learning

sponsored by edWeb.net and MCH Strategic Data

From Engagement to Research - How Serious Can Gaming Get?

Engagement, sure. But what kind of games bring about better test outcomes for any teacher with any student? How about other outcomes that don't show on typical tests? How will we know if games are working in the classroom? How are publishers developing and field-testing novel strategies and learning paradigms? Come join an array of game publishers who believe that this game-change in curriculum will make a vital difference, hear their war-stories on adoption and research, and learn their key distinctions for success.

Moderator:

Victoria Van Voorhis, Chief Executive Officer, Second Avenue Software

Panelists:

Andrew Coulson, President, Education Division, MIND Research Institute

Sylvia Martinez, President, Generation YES

Vibhu Mittal, CEO, Root-1, Inc.

Dan White, CEO, Filament Games

Hot Topics

sponsored by Intel Corporation

It's All About the Data

Join this session to hear perspectives and analyses of the size of the education technology market segments. Find out what the leading market segments and trends are in K12 and Higher Education.  What are U.S. school districts and college campuses buying and why? SIIA surveyed companies that sell ed tech products and services top education and will be releasing information on the sizing of both markets. Come and ask questions – or provide your own opinions!

Panelists:

John Reese, Executive Chairman, Parchment

Robert Resnick, President, Education Market Research

John Richards, President, Consulting Services for Education

Mobile Learning

sponsored by Edutone Corporation

Mobile Markets - from 1:1 Programs to BYOD - the Growth Opportunities of This Emerging Market

Should you develop a mobile version of your product? What is the market opportunity? What are schools actually buying? This panel will help you understand what the opportunity is and give you background to help you make a decision about the mobile market.

Panelists:

Sesh Kumar, Chief Executive Officer, Emantras Inc.

Regina Umpstead, Assistant Professor, Central Michigan University

Bruce Umpstead, State Education Technology Director, Michigan Department of Education

12:00 PM - 1:30 PM

Education Technology Awards Luncheon

Network with colleagues and meet the 2012 recipients of these prestigious awards:

  • Education Lifetime Achievement Award
  • Ed Tech Impact Award
  • Education Member Award

We’ll also announce the innovators voted as being “Most Likely to Succeed” and “Most Innovative.”

Sponsored by RedRock Reports

1:30 PM - 2:30 PM

One-to-One Business Connections Meetings

One-to-One Business Connections Program arranges discussions between ed tech company senior executives seeking revenue, distribution, and strategic partnership opportunities.  Meetings are scheduled in advance to assure maximum interest and value for all participants.  

Sponsored by Educational Systemics

Games for Learning

sponsored by edWeb.net and MCH Strategic Data

For Love or Money - Are Game Developers Making Money in the Serious Game Space?

What revenue models are being tested and which have shown signs of success?  Can the K-20 market attract experienced game developers with monetization strategies and channels still evolving?  The freemium model has been profitable in the casual game space but will school districts and college campuses upgrade with enough frequency to make that model sustainable in K-20?  Immersive games are expensive to create and while there is academic research that demonstrates the efficacy of the genre, it is costly to sustain for individual games. How can developers, channels and purchasers work to create a sustainable, profitable environment in the serious game space?

Moderator:

David Samuelson, EVP Director Games & Augmented Reality, Pearson

Panelists:

Norman Basch, VP, Business Development, BrainPOP

Emma Nothmann, Sr. Director of Partnerships and Business Development, Edmodo

Stephan Samuelson, President & CEO, Twist Education, LLC

Hot Topics

sponsored by Intel Corporation

Get Your Head INTO the Clouds

Cloud Computing is growing in both K-12 and Higher Education markets. More than an emerging trend, the Cloud is a new way of doing business. Come to this session to learn about the opportunities and challenges. Hear industry experts discuss interoperability, accountability, security, and international issues in the Cloud. Learn what it takes to compete up there.

Moderator:

Diana Gowen, Alliance Manager, Education Programs, Intel Corporation Education Group

Panelists:

Donald Doane, Chief Executive Officer, ConnectYard, Inc.

Isabella Hinds, President and Principal Consultant, Hinds & Associates

Johann Zimmern, Group Marketing Manager, WW K12 Education, Adobe Systems, Inc.

Johann Zimmern, Group Marketing Manager, WW K12 Education, Adobe Systems, Inc.

Mobile Learning

sponsored by Edutone Corporation

Beyond Great Products and Sufficient Access, What Will it Take to Increase Student Achievement

The emergence of mobile devices is driving revenue growth in an otherwise slow growth industry.  Why is that?  In this panel, we’ve assembled panelists who exemplify the opportunities and growth potential in mobile learning, across all of K-20. We will discuss the following areas of opportunity: Infrastructure to support BYOD, change in assessment paradigms, and disintermediation of content are just a few examples of the opportunities ahead.

Moderator:

Ms. Susan Silveira, Senior Manager, Business Development, Qualcomm, Inc.

Panelists:

Judah Karkowsky, Senior Vice President, Business Development, Wireless Generation

D. Midian Kurland, SVP, Technology & Development, Scholastic Education

Vineet Madan, Senior Vice President, New Ventures & Strategic Services, McGraw-Hill Education

1:30 PM - 3:00 PM

Shared Learning Infrastructure Workshop

This workshop provides the latest updates on the Shared Learning Collaborative (SLC) technology and effort to personalize education for every K-12 student.  The session will provide K-12 educational products and services providers with valuable information on what the SLC technology means for the sector, including how to participate in its efforts.  This workshop will build on the March SIIA webinar, archived at http://bit.ly/IoaOji. SLC team leaders will be joined by representatives of 3 pilot districts (Everett MA, Jefferson County, CO and Bloomington/Normal IL) to provide an overall update on the status of the SLC technology and pilot school work as the project prepares for the alpha launch. The session will include presentations followed by a less formal workshop to field questions and dig deeper on specific use cases.

Co-Presenter:

Sharren Bates, Senior Program Officer, College Ready - Next Generation Models, Bill and Melinda Gates Foundation

Stephen Coller, Senior Program Officer, Next Generation Models, Bill & Melinda Gates Foundation

Discussant:

Jeremy Felker, Director, Instructional Data Services, Jefferson County Public Schools, Colorado

Jim Peterson, Director of Technology, Bloomington Public School District 87, Illinois

Tom Stella, Assistant Superintendent, Everett Public Schools, Massachusetts

2:30 PM - 3:30 PM

One-to-One Business Connections Meetings

One-to-One Business Connections Program arranges discussions between ed tech company senior executives seeking revenue, distribution, and strategic partnership opportunities.  Meetings are scheduled in advance to assure maximum interest and value for all participants.  

3:30 PM - 4:30 PM

President's Panel - How We're Building the Bridges for a K20 Education

Join this Q&A time with execs who are adapting their businesses given the culture shift in education. What are the new opportunities in the ed tech market from their perspective and how are they leveraging them? 

Finally, how do they see the major industry trends of mobile devices, globalization, eContent, and OER affecting their businesses over the next three years?

Panelists:

Karen Billings, Vice President, Education Division, SIIA

Jim Bowler, Chief Executive Officer, Sebit, LLC - Adaptive Curriculum

Adam Hall, President, SkillsTutor

Farimah Schuerman, Managing Partner, Academic Business Advisors, LLC

LaVerne Srinivasan, President, North America, Time To Know


SPONSORS American Public University textHELP uBoost Ness Blackboard Partnerships Educational Systemics edWeb.net MMS Education MCH Intel Global Grid for Learning AcademicPub Academic Business Advisors Redrock Reports Follett Software Twist Education Edutone C. Blohm Winter Group Kaplan K12 Learning Services INDUSTRY PARTNERS The Big Deal Book EdNet edWeb.net Scholastic District Administration MCH eSchool Media Tech & Learning Focus Marketing JDL Horizons PolyVision Turning Technologies SMART Promethean