print-friendly| Schedule | print-friendly |
Register now to attend the SIIA Ed Tech Industry Summit & Codie Awards, San Francisco, CA.
| Sunday, April 15, 2007 | ||
 4:30pm - 5:30pm |
Education Division Working Group Meetings | |
5:30pm - 7:00pm |
Welcome Reception | |
| Monday, April 16, 2007 | ||
7:00am - 8:15am |
Registration and Continental Breakfast | |
8:15am - 8:30am |
Welcoming Remarks Ken Wasch, President, SIIA |
|
| 8:30am - 9:30am | Opening Keynote: The SPEED of Trust Stephen MR Covey, CEO, CoveyLink Worldwide The SPEED of Trust challenges the age-old assumption that trust is merely a soft, social virtue and instead demonstrates that trust is a hard-edged, economic driver—a learnable and measurable skill that makes organizations more profitable, people more promotable, and relationships more energizing. Stephen will speak on trust, leadership performance, and ethics in the world. |
|
| 9:30am - 10:00am | Networking Break | |
| 10:00am - 10:15am | Welcome and Opening Remarks Karen Billings, VP Education, SIIA |
|
| 10:15am - 11:15am | Plenary Panel: Educators Speak Out: How we Leverage 21st Century Tools to Improve Learning in Our Schools The panelists will address what they perceive as the key instructional and managerial issues their states will face in the next five years such as accountability, teacher shortages, digitization of materials and streamlining of management processes. They will present their states' current efforts, define how they perceive successful usage of technology in 2012, and how technology will address critical educational issues in the coming five years. The panelists will provide perspective on the following questions:
Moderator: |
|
| 11:15am - 11:30am | Networking Break | |
| 11:30am - 12:30pm | Plenary Panel: From the Plausible to the Sustainable: Trends versus Business Opportunities in the K-12 and Postsecondary Markets What defines a trend? Panelists discuss the momentum, or lack thereof, of various emerging or growth areas of K12 and postsecondary education. When will one-to-one arrive in K-12? When will ubiquitous broadband reach US schools and households? Will ed tech funding grow in the next few years? What are the most widely deployed instructional software products used in by teachers and professors? How do we discern water cooler buzz (e.g, "the market for staff development is huge") from reality ("but who's getting any return on investment") And is Podcasting really a new business opportunity?
Moderator: |
|
| 12:30pm - 1:50pm | Luncheon & Keynote: Defining Success in an Open Education Market Barbara Kurshan, Executive Director, Curriki: Global Education & Learning Community What does open education really mean? How do you build a community that develops content together, in a trusted AND open way? How do you certify what the community builds? How do you measure what the community builds? And, most important, throughout all of this, is the role of software and the role of the publisher? Dr. Kurshan discusses the increasingly collaborative roles between software and print publishers and the participation of and interaction with the open source community - all key steps to making 21st century curricula a success worldwide and to ultimately eliminating the education divide. |
|
| 2:00pm - 3:00pm | Technical & Development | Sales & Marketing |
| Developing Content for Compatibility: From a Prisoner's Dilemma to Common Digital Formats How can we help educators access multiple applications from a unified interface, integrate instructional resources seamlessly with teachers' curricula in a way that aligns with state and local standards and has a track record of educational efficacy. What standards are designed to make e-Learning courses compatible with multiple LMSs relevant to K-12 and the vast repositories of resources they want?
Moderator: |
From Direct Mail to Web 2.0 Tools:
Reaching Education Customers with the Most Effective Marketing Strategies How are Web 2.0 tools changing the way that education companies market to K-12 and Postsecondary customers? Does direct mail still work in the age of the Internet? What are the pitfalls of viral marketing? This panel will describe how we can leverage blogs, chats, social networks, RSS feeds and other online tools in our marketing strategies, how to translate new media technologies into PR strategies - and how to make these transitions as smoothly as possible.
Moderator: |
|
| 3:00pm - 3:30pm | Networking Break | |
| 3:30pm - 4:30pm | Technical & Development | Sales & Marketing |
| Developing and Supporting Innovative Educational Products in the Accountability Era Is there really a dearth of new innovative ideas coming into the education marketplace? Has the focus on educational achievement and test results stymied innovation? Is it harder to support an innovative product than those we call traditional? Whether we think about new development strategies or new support channels, putting innovation into process and practice is not easy for any company. Panelists with product innovation experience at small and large companies in the education marketplace will address questions such as:
Moderator: |
Evolving Software Sales Models to Meet the Needs of an Internet-driven K-20 Marketplace"SaaS is not about pricing, just like the internet is not about free"- Andy Flanagan, eschoolmallThe way in which schools, districts and colleges are purchasing software and technology applications is changing dramatically due largely to the rapid expansion of the internet. This panel will look the evolving purchasing models and discuss the characteristics of each. These models include traditional packaged software in which the customer buys and owns the application, the desktop or Enterprise model in which the application is site based, installed on the district's server and licensed to all PC's via the intranet, and Software as a Service Model (Saas) in which the application is accessed solely through the web, and all hardware, software and services are bundled into a total cost shared over many clients. Both Enterprise and SaaS models are licensed and customers can be billed on a monthly, annual or multi-year basis. The panel will also cover financial, product development and operational considerations in moving from an Enterprise model to an SaaS model.
Moderator: |
|
| 4:45pm - 5:45pm | President's Panel: How We Define Success in a Changing Education Market An informal interview session that promises to be thoughtful and interesting! Join the leaders of our industry as they discuss the education market from their perspective: what trends they see, what challenges they face and what strategies they are developing to meet the market needs five years from now.
Moderator: |
|
| 6:00pm - 7:30pm | Ed Tech Industry Summit Networking Reception | |
| Tuesday, April 17, 2007 | ||
| 7:30am - 8:30am | Continental Breakfast | |
| 8:30am - 9:30am | Keynote Sessoion: Will Education Have a "Second Life"? Second Life is a 3-D virtual world that opened in 2003,and is now inhabited by five million people from around the globe. Rather than a game with set goals, residents live, work, and learn in this virtual world. In this past year, some 60 schools and universities have created communities inside Second Life, buying land and building campuses and classrooms to teach courses, offering virtual field trips, provide staff development, and develop on-line educational communities. This panel will describe what it is like to teach, learn, and build your own user-community - from offering "feedback forums' for new product ideas or professional development around your existing products. Hear perspectives from panelists who have first-hand experiences (SL Community developer, media producer and education user) in advancing online teaching methods and developing a new marketplace.
Moderator: |
|
| 9:30am - 10:00am | Networking Break | |
| 10:00am - 11:00am | Business & Finance | Sales & Marketing |
| An Overview of Emerging Business Models in Education What have we learned from the past five years? This panel will explain the industry trends captured by the terms Web 2.0, SaaS, open source, free-to-fee, and subscription model. Are these models working? Will they impact the education technology industry positively or negatively? Industry executives that have pioneered these business models will share:
Moderator: |
When Will Educational Games & Simulations be a Successful Business? Digital-based games and simulations are appealing to students, but they can also be valuable tools for teaching, testing, and professional development. In this session, a panel of game developers will share how educators are justifying the purchase and use of computer games in this era of accountability. They will discuss where games fit into today's classroom, the purchasing barriers in the K-20 markets and the path to profitability for companies interested in this space. Topics will include:
Doug Stein, Vice President, Development, Learning.com Panelists: Ntiedo Etuk, Chief Executive Officer, Tabula Digita David Martz, Vice President, Sales, Muzzy Lane Jeremy Poisson, eMedia Editor, Behrman House Lee Wilson, Principal, Headway Strategies |
|
| 11:00am - 11:30am | Networking Break | |
| 11:30am - 12:30pm | Business & Finance | Sales & Marketing |
| Let's Get Granular: How These Emerging Business Models Really Work Adopting a model and implementing it are two different animals. This panel will give a group of senior executives a chance to share their trials and tribulations in pioneering, or adapting to, these new business models. A company may suffer by changing too early or too late, too fast or too slow, too much or not enough. Learn from these pioneers how your company can profit from the current state of 'creative destruction'. They will share with you:
Moderator: |
Renewing Public Support for Education Technology so Everyone Wins The use of education technology has grown tremendously in the past 20 years, but public support and funding has seemingly waned in recent years. Do parents, school boards, and legislators believe that the 'job is done' because there are more computers in the schools and they are connected through the E-Rate? What do we know about building public support? The session will address the education views and goals of parents and public officials. SIIA members will gain a better understanding of how educational technologies are best considered in the public discourse shaping education policies and practices across the nation.
Moderator: |
|
| 12:30pm - 1:30pm | Luncheon & Keynote: The Educational Imperative for Innovation America Janet Napolitano, Governor of Arizona Governor Napolitano will share her views of the state of education and workforce preparedness in Arizona and around the nation, and the need for innovation in our schools as part of a broader agenda for the nation’s competitiveness in a global economy. Governor Napolitano will discuss both her education and economic development initiatives in Arizona, and her Innovation America agenda as chair of the National Governors Association. She will address how our educational practices and policies should evolve in the 21st century, including the role of technology and e-learning. |
|
| 1:30pm - 2:30pm | Business & Finance | Sales & Marketing |
| How Investors View These Changes: Which Models Are Most Fundable and Which Have the Best Reward-to-Risk Profiles? Investors are flocking back to the industry and seem to like these emerging models. They are particularly attracted to new products and new business models that can cause 'market dislocation'. And they like backing management teams that have the ability both to innovate and manage change, while building a solid infrastructure that can thrive over the long-term. Now that you know more about the evolving business models and how to implement them successfully, this panel of leading venture capital and private equity investors will explore:
Moderator: |
Can Professional Development Really Be a Successful Business? Professional development among K-20 educators and administrators is critical to effective purchase and implementation of our products. Who should develop and sell these professional development (PD) products and services? Many companies either focus on PD as their core business or they have a division responsible for it. Some are merging PD with instructional and assessment solutions. But, is anyone making a profit from this business? This panel will discuss some key questions related to this growing business:
Moderator: |
|
| 2:30pm - 3:00pm | Networking Break | |
| 3:00pm | Business & Finance | Sales & Marketing |
| One-to-One Business Connections Meetings (ends 4:30pm)
Host: |
Taking on the World: Voices of Experience in the International Markets (ends 4:00pm) When looking for growth opportunities, the world is calling. International expansion makes perfect sense … or does it? Will your U.S. model get you where you want to go? Fasten your seat belts and hear veterans of international expansion give you candid insights about what works, what doesn't and why. Hear their strategies, share their experiences, and listen to the lessons they've learned firsthand.
Moderator: |
|
| 4:00pm - 5:00pm | Education Division Committee and Working Group Meetings | |
| 5:00pm - 6:30pm | Education Division Codie Awards Program and Reception | |
| 6:30pm - 12:00am | Codie Awards Gala Sponsored by Deloitte |
|