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salesPRISM - Lattice Engines

Winner In:
Best Lead Generation Solution

salesPRISM is the world's first Big Data platform for BtoB sales. salesPRISM is unique in that it is able to cull the vast amounts of data stored in external sources (e.g., Experian, LexisNexis, public records and social media) and internal databases to deliver insight that drives marketing campaigns, sales opportunities and ultimately revenue. Historical data and external trigger points of what and when consumers will buy is integrated with powerful predictive analytics - built on advanced mathematical algorithms - to provide specific insights for sales, empowering them make the most intelligent choices and maximize productivity. The platform, which provides one of the earliest practical applications for Big Data, delivers targeted leads along with context to improve the sales effectiveness of an organization.

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