ABM's 2014 Annual Conference is themed "Go-to-Market-Solutions."
Business-to-business media and information companies are serving their customers in more ways than ever before--but actually bringing those products and services to market can be a challenge. ABM's 2014 Annual Conference offers a look behind the scenes into how b-to-b leaders conceive of new ideas for products and services, manage internal and external challenges in developing those services (including how to fund development) and the process of bringing those services to market.
NEW FROM THE ABM BLOG
July 30, 2014 – Business-to-business decision makers tend to be conservative white males, mobile-savvy but using phones and tablets primarily for email, and reachable via traditional media channels, according to a review of 10 studies of b-to-b decision makers by MarketingCharts.com. The report, “Reaching and Influencing B2B Buyers and Decision-Makers,” gathers demographic and preferential survey […]
I saved a Dilbert strip from May 18. Dilbert begins by telling his female colleague: “You never answered my IM.” She responds: “You should have emailed me.” “I did. You didn’t answer my email.” “If it was so important you should texted me.” They next get to phones and finally he says, “So here I […]
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