ABM's 2014 Annual Conference is themed "Go-to-Market-Solutions."
Business-to-business media and information companies are serving their customers in more ways than ever before--but actually bringing those products and services to market can be a challenge. ABM's 2014 Annual Conference offers a look behind the scenes into how b-to-b leaders conceive of new ideas for products and services, manage internal and external challenges in developing those services (including how to fund development) and the process of bringing those services to market.
NEW FROM THE ABM BLOG
Gawker made a splash this week with a report that says in addition to criteria such as “Quality of Writing” and “Productivity/Tenacity,” a Time Inc. spreadsheet used to evaluate writers and editors also contains a column titled, “Produces content that is beneficial to the advertiser relationship.” The report was given to Gawker by the Newspaper […]
SourceMedia has a new owner and a full war chest to pursue acquisitions. Among its targets: digital marketing technologies that can create a more efficient, targeted buy. Advanced marketing solutions, including programmatic buying, marketing automation and retargeting, are no longer the domain of tech media but are becoming increasingly important in other verticals as well. […]
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