2012 All About the Cloud dates announced: May 8-10, San Francisco
2011 Conference Highlights
- Conference Media: A complete synopsis of the conference...keynote presentations, general sessions, and even intereviews with your colleagues on key cloud related topics.
- Look Who Attended: You'll find an impressive list of 500 senior software industry executives.
- Media/Press Center: Check out our press coverage, as well as all our conference alerts and releases.
- Speaker Roster: We assembled more than 75 seasoned thought-leaders for a jam-packed agenda.
- Sponsors / Industry Partners: We are grateful for the considerable support of our 50 sponsors and industry partners!
- Software CODiE Winners Announced: Congratulations to the companies selected as CODiE winners in business software categories!
- Music Video: Enjoy the first "All About the Cloud" music video!
All About the Cloud Blog 
New World Cloud Integration: SIIA’s All About the Cloud
Thu, 10 May 2012 21:16
After attending last week’s All About the Cloud, Satish Shenoy shared a summary about the New World Cloud Integration Breakout Session.
Moderator: George Collins, Deloitte Technology Practice
Speakers: Lou Guercia (Scribe Software), Ross Mason (Mulesoft), Lance Speck (Pervasive)
Key Topics Covered:
Key integration challenges, Standards for data quality and security, New breed of integration, Speed of integration, Impact of integration by 3rd party providers on the IT department
Discussion Points:
• A growing cloud market is both exciting and is fraught with challenges – Integration is key ?
o Ross – Rise of SAAS, rise of APIs means great opportunity for integration – Also, projection of SAAS market growth… Projection of SaaS market growth is the fastest growth market ever! So much is happening – It is hard for IT organizations to do it themselves. Good at point-to-point integration but not at broader, more complex integration.
o Lance – SaaS application have better APIs and hence easier to integrate compared to premise-based custom application and easier to integration in the ecosystem. When we say ecosystem, we think of more than the platform itself.
o Ross – We need to start enabling the long tail of integration since there are a lot more APIs and apps now than ever before
• Speed to value – Does integration become to enabler or inhibitor
o Lance – With M&A activity, multiple platforms will exist and crucial to integrate smoothly.
o Lou – New breed of integrators
-Pre-built integration with templates
-Order of magnitude more intelligent about the businesses they are serving
-Clever new business models
• What does the integration you do mean to internal IT department?
o Lou – You can’t trivialize work needed to get integration done – but IT organizations cannot act like they know app integration; The day is not far when there will be pre-built solutions for vertical markets
o Ross – Frankly –IT role changes from implementation to governance, oversight. IT organizations need the help with implementation – Also, line of business should realize they cannot do without involving IT
o Big shift in certain areas are moving away from owning infrastructure to governing IT
• What are the standards for data quality and security?
o Lou – I recently heard a great line recently…”The question is How do you know about the absolute security and resiliency of your own data center” in comparison to a cloud solution; Data is less complicated in the simpler cloud model. Interesting
Quotes heard at the session:
• “Integration has gone from being a necessary evil to one that is a competitive differentiator” Lance Speck
• “Projection of SaaS market growth is the fastest growth market ever” Ross Mason
• “Cloud forces not only value but also enables innovation” Ross Mason
• “Integration is a big chunk of friction and you need to find a way to address that”, Lance Speck
• “It is all about control – Who controls what” Lou Guercia
Tip #10: 10 Tips to Maximizing Your Time at All About the Cloud
Thu, 03 May 2012 17:39
Tip 10: Who Wants to be a Cloud Geek?
We have two exciting activities planned to test your Cloud knowledge. First, mark your calendars as May 9th will mark our first “Who Wants to be a Cloud Geek?” game show. The contestants representing “Integration”, “Monetization”, and “Partnership” will be looking to the audience for a lifeline. Be sure to be there to support your cloud contestant and find out who will reign as All About the Cloud’s official 2012 Cloud Geek.
Second, we have a very special guest joining us in the Cloud Showcase this year. IBM’s Watson will be at the IBM booth competing against attendees in Jeopardy fashion. Do you have what it takes to go up against this amazing analytic computing system? It is a rare opportunity to witness Watson in action so don’t miss this unique opportunity.
Rhianna Collier is VP for the Software Division at SIIA.
IBM’s Watson Announced as Special Guest at All About the Cloud
Thu, 03 May 2012 17:06
IBM’s Watson supercomputer will attend the All About the Cloud conference taking place this week in San Francisco. All About the Cloud (Twitter: #AATC) is taking place May 8-10 at San Francisco’s Palace Hotel, and Watson will be in attendance for all three days of the event. The computer will compete against attendees in trivia challenges, similar to the role it played on “Jeopardy!” last year.
IBM’s Watson is an analytical computing system that specializes in understanding the meaning of natural human language and provides specific answers to questions across a broad domain of knowledge at rapid speeds. Watson demonstrates the future of computing systems design – how software and hardware is architected, integrated and optimized to solve business problems.
All About the Cloud will feature executives from Google Enterprise and Oracle, along with Pulitzer Prize finalist Nick Carr, columnist and celebrated author of “The Shallows: What the Internet Is Doing to Our Brains,” who will give keynote speeches. The event is presented by SIIA—the principal trade association for the software and digital content industries—in partnership with OpSource, a Dimension Data Company—the leader in enterprise cloud and managed hosting.
Rhianna Collier is VP for the Software Division at SIIA.
Tip #9: 10 Tips to Maximizing Your Time at All About the Cloud
Wed, 25 Apr 2012 16:31
Tip 9: Enjoy the City by the Bay
Wow, All About the Cloud is right around the corner. In just a couple of short weeks, executives representing the entire cloud computing ecosystem will converge on the Palace Hotel in San Francisco. While we have a number of activities planned to keep you busy, we want to make sure you make the most of your time in San Francisco. Leave it to us to make you feel like a local with some of our favorite San Francisco treats!
Best Late Night Piano Bar:
“Sing us a song you’re the Piano Man”! The dueling pianos at Johnny Foley’s at 243 O’Farrell Street is a favorite of our attendees. Get ready to sing your heart out!
Best Place to Satisfy a Sweet Craving:
You’ve been networking all day and now you need something sweet to carry you into the evening events. Specialty’s – Just a minute walk from the Palace Hotel (101 New Montgomery Street), they have the best chocolate chip cookies in town. If you don’t believe me just ask Brian Rosenberg who is a regular when in the Bay Area.
Best Place to Meet Your Next Partner or Customer:
ALL ABOUT THE CLOUD! Be sure not to miss the AATC agenda, full of great content and numerous networking opportunities.
Best Place to Experience Real San Francisco:
North Beach, San Francisco’s own Little Italy! Be sure to stop into Vesuvio, a historical saloon that opened back in 1948.
Best Place to eat at 2am:
You survived the Dell Boomi party and the late night piano bar and now you are starving. Lori’s Diner – with great food and a fun theme, Lori’s features counter service, all day breakfast and is open 24 hours. Located on Mason, Lori’s is just a few steps away from that notorious piano bar.
Best Place for a Cultural Experience:
Golden Gate Park – besides the parks trails and beauty it is loaded with cultural activities. The de Young Museum is a landmark art museum in featuring modern exhibits that change regularly. The Academy of Sciences, also located in the park, houses a natural history museum, planetarium, aquarium, and rainforest dome.
Best Place to Get Great Shopping Deals:
Jeremy’s on 2nd is a hidden treasure in San Francisco, where you can find great designer pieces at great prices.
Best Place to Enjoy the Ocean:
If you are lucky enough to tag on some extra time in the city and want to experience the Pacific Ocean head out to the historic Cliff House. Located right on the beach, on the edge of the Pacific, the Cliff House is a great place to grab a meal after a hike or stroll on the beach. Be sure to bring a jacket, I know it is July but I promise you will need it!
Best Route to Go for a Run:
You ate and drank a little too much last night at the various networking events and it is time to run it off so you can do it again today. Head right down Market Street to the beautiful Embarcadero where you can run along the water. If you choose to turn right you can head right up to AT&T park, turn Right on New Montgomery and be right back at the hotel.
If I can provide any additional information on the Bay Area, drop me a note rcollier@siia.net, I will be happy to help.
Rhianna Collier is VP for the Software Division at SIIA.
Google, Oracle Execs & Pulitzer Prize Finalist Nick Carr to Keynote All About the Cloud
Thu, 19 Apr 2012 15:03
Executives from Google Enterprise and Oracle, along with Pulitzer Prize finalist Nick Carr, a columnist and celebrated author of “The Shallows: What the Internet Is Doing to Our Brains,” have been announced as keynote speakers for the 2012 All About the Cloud conference. The seventh annual event will take place May 8-10 at San Francisco’s Palace Hotel.
All About the Cloud is the software industry’s most comprehensive ISV conference on cloud computing and is presented by the Software and Information Industry Association (SIIA)—the principal trade association for the software and digital content industries—in partnership with OpSource, a Dimension Data Company—the leader in enterprise cloud and managed hosting.
This year’s conference will focus on a range of emerging trends and critical issues—including mobile, security and compliance, big data, and more. Through keynote speeches, panels and product demonstrations, the event will explore how the cloud is revolutionizing the way software is developed, consumed and delivered.
Keynote speakers include:
• Chris Baker—Senior Vice President, Global ISV/OEM Sales for Oracle Corporation
• Nick Carr—Author of “The Big Switch” & “The Shallows” and Columnist for the Guardian
• Michael Lock—Vice President, Americas for Google Enterprise
Rhianna Collier is VP for the Software Division at SIIA.
Tip #8: 10 Tips to Maximizing Your Time at All About the Cloud
Wed, 18 Apr 2012 19:35
Tip 8: Schedule Meetings Now
The All About The Cloud Online Community is now launched! It’s a fantastic tool to get started on your networking immediately. Once you have registered you’ll receive an invitation to the community with instructions on activating your profile. I have no doubt you will find the platform a terrific tool to optimize your networking, as you’ll be able to view profiles of fellow attendees and arrange meeting times at the conference with your prospects. You can basically set up your entire schedule, ensuring maximum value for your time at the conference, and do it all three weeks ahead of the conference. We are giving you YOUR prospects at YOUR fingertips! We can’t do much more than that, it is up to you to take advantage of the opportunity.
Rhianna Collier is VP for the Software Division at SIIA.
Tip #7: 10 Tips to Maximizing Your Time at All About the Cloud
Wed, 11 Apr 2012 13:56
Tip 7: Mingle with Innovation
The nice thing about All About the Cloud is every person you meet is a potential strategic partner, customer, and/or investor. Some of the most innovative cloud companies will be represented at the conference. In fact, 4 young cloud companies will be featured as the SIIA 2012 NextGen Companies. You will have an opportunity to hear their CEOs discuss growing a cloud business in today’s economy and meet directly with them in the NextGen pavilion taking place in the Cloud Showcase. You will surely want to check out their innovative products.
The 2012 SIIA All About the Cloud NextGen companies are as follows:
- Indicee is an innovative cloud BI platform that’s leading the shift away from complex and expensive on-premise BI software, towards agile, cloud-based alternatives.
- NuoDB is a 21st century operational database that addresses the challenges of Web scale applications for the cloud.
- Real Status’ 3D modeling and visualization software, Hyperglance, reveals every dimension of inter-dependence between applications and infrastructure—all at the same time and on a single screen.
- The Resumator is a SaaS recruiting platform that helps employers hire with confidence. Over 900 fast-growing employers across all industries trust The Resumator to save time, reduce cost, and build strong teams.
The fact is that every technology company out there today is focused on innovation to keep up with our rapidly evolving industry. All About the Cloud is the perfect venue to discuss your own innovative products with your peers, customers, prospects, and partners!
Rhianna Collier is VP for the Software Division at SIIA.
Which Next Gen Companies Are Transforming the Cloud? Find Out at All About the Cloud
Mon, 09 Apr 2012 17:54
SIIA today announced that 4 early stage cloud computing companies have been selected to participate in the NextGen showcase at SIIA’s All About the Cloud conference. All About the Cloud-the software industry’s most comprehensive ISV conference on cloud computing-will be held May 8-10 in San Francisco.
Much of the discussion about cloud computing has focused on large, brand name businesses, but there is tremendous innovation taking place at companies that get little attention. All of the firms selected as NextGen companies are young businesses that offer innovative online software and services. The CEOs of these companies will participate in the “Next Generation of Cloud” panel during All About the Cloud.
“The goal of All About the Cloud, and of our NextGen Program, is to spotlight emerging trends, best practices and innovation in the cloud computing marketplace,” said Rhianna Collier, Vice President of the SIIA Software Division. “The NextGen companies we’ve selected represent the next step in the evolution of cloud computing. All About the Cloud attendees will get a glimpse at cutting edge technologies, as well as opportunities for investment and strategic partnerships with these innovative businesses.”
More information about All About the Cloud is available www.siia.net/aatc/2012. To register for the conference, members of the media should contact Beth Dozier at bethdozier@rational360.com , or register online at: www.siia.net/AATC/2012/press.asp
The 2012 SIIA All About the Cloud NextGen companies are as follows:
• Indicee is an innovative cloud BI platform that’s leading the shift away from complex and expensive on-premise BI software, towards agile, cloud-based alternatives.
• NuoDB is a 21st century operational database that addresses the challenges of Web scale applications for the cloud.
• Real Status‘ 3D modeling and visualization software, Hyperglance, reveals every dimension of inter-dependence between applications and infrastructure-all at the same time and on a single screen.
• The Resumator is a SaaS recruiting platform that helps employers hire with confidence. Over 900 fast-growing employers across all industries trust The Resumator to save time, reduce cost, and build strong teams.
Rhianna Collier is VP for the Software Division at SIIA.
