Register Now Presented by OpSource Presented by SIIA All About the Cloud 2011
Photo Album



Keynote Speakers

Keynote Speakers


SaaS/Cloud Video





Help us Promote This Event

Share |


2012 All About the Cloud dates announced: May 8-10, San Francisco

2011 Conference Highlights


All About the Cloud Blog Subscribe to the All About the Cloud Feed

SIIA Announces CODiE Award Winners for Software Industry

Thu, 09 May 2013 22:48

SIIA today announced the 27 winners of the 2013 CODiE Awards in software categories during a special awards presentation, held during the SIIA’s annual All About the Cloud conference.

The CODiE Awards, originally called the Excellence in Software Awards, were established in 1986 by the Software Publishers Association (SPA), now SIIA, so pioneers of the then-nascent software industry could evaluate and honor each other’s work. Since being established in 1986, the CODiE Awards program has recognized more than 1,000 companies for achieving greatness in the software and information industries.

All of the business software nominated products and services were first reviewed by third-party judges, whose evaluations determined 100 finalists. SIIA members then reviewed these finalists and voted to select 27 CODiE Awards Winners. SIIA honored 14 companies in new award categories this year, reflecting industry growth in cloud, mobile, video and other areas. The new Best Big Data Solution category had the most nominations overall.

Here are the winners, listed by category, company, and product/service:

Best Big Data Solution
 - Terapeak 9.0, Terapeak

Best Business Intelligence/Analytics Solution
 - Anzo Pharma Competitive Intelligence Solution, Cambridge Semantics

Best Cloud Infrastructure
 - NetSuite SuiteCloud, NetSuite, Inc.

Best Cloud Management Solution
 - PathView Cloud, AppNeta

Best Cloud Platform as a Service
 - Badgeville, Badgeville

Best Cloud Application Service
 - ClassLink LaunchPad iOS & Touch Apps, ClassLink, Inc.

Best Cloud Storage & Back Up Solution
 - Backblaze Online Backup, Backblaze

Best Collaboration Solution
 - Gust, Gust

Best Commerce Solution
 - Virtual Piggy, Virtual Piggy Inc.

Best Enterprise Mobile Service
 - Mobile Lifecycle Management, Amtel

Best Financial Management Solution
 - NetSuite OneWorld, NetSuite, Inc.

Best Human Capital/Talent Management Solution
 - Fieldglass, Fieldglass, Inc.

Best Integration Solution
 - CloudHub, MuleSoft

Best Marketing Automation Solution
 - Eloqua, Eloqua Corporation

Best Mobile Device Application for Consumers
 - CrowdTorch Mobile Apps, Cvent

Best Mobile Device Application for Enterprises
 - MaaS360, Fiberlink Communications

Best Mobile Development Solution
 - IBM Worklight, IBM Corporation

Best Monetization Solution
 - GoodData, GoodData

Best Open Source Innovation
 - Bonita Open Solution, BonitaSoft

Best Project Management Solution
 - Clarizen, Clarizen

Best Relationship Management Solution
 - Nimble 2.5, Nimble

Best Security Solution
 - NetWrix Change Reporter Suite, NetWrix

Best SEO Solution
 - Conductor Searchlight, Conductor

Best Social Business Solution
 - Marketo Social Marketing, Marketo

Best Supply Chain Management Solution
 - Shipwire, Shipwire

Best Systems Management Solution
 - NetWrix Change Reporter Suite, NetWrix

Best Video Tool
 - Adobe Presenter 8, Adobe Systems, Inc.

For more information about the CODiE Awards, visit http://www.siia.net/codies/2013/

Rhianna Collier is VP for the Software Division at SIIA. Follow the Software team on Twitter at @SIIASoftware.

Three-Quarters of Software Publishers Will Head to the Cloud in Search of New Revenue

Wed, 08 May 2013 16:18

Software monetization market leader SafeNet, Inc. and SIIAtoday released additional results of a joint survey of more than 600 software developers and 200 enterprise software end users, revealing current trends, adoption rates, and drivers of cloud-based software delivery.

Key Findings:

Cloud Adoption Trends

Today, 65 percent of software publishers report offering all or a portion of their portfolios as a cloud service, and, on average, cloud services comprise 24 percent of a typical company’s software portfolio. Though approximately one-third of software publishers have yet to offer cloud-based services, 75 percent of the respondents have plans to offer at least some of their product portfolios as a service in the next year. Of those with mixed portfolios (i.e., both cloud and non-cloud offerings), the percentage of cloud offerings is expected to remain steady at 25 percent. During the next five years, the survey indicates that the cloud will continue to grow as a percentage of overall portfolios for publishers, even though the number of publishers with no cloud presence will remain steady at 25 percent.

Michelle Nerlinger, Vice President at SafeNet, explains it this way:

Cloud-based software delivery is attractive to software publishers and end users alike, most often because of the promise of increased transparency, more flexible business models, and perceived operational simplicity. The ability to reap these benefits is strongly dependent on a software publisher’s ability to effectively track, control, and manage their applications in an automated and operationally effective manner. This means that the implementation of effective licensing and entitlement management techniques will be key to achieving software monetization success in the cloud. For transitioning or hybrid software publishers, a platform capable of managing on-premise and cloud applications in tandem will be absolutely critical.

Understanding Publisher and End-User Adoption Drivers

The most common driver for software publishers to offer cloud-based services is to reduce the operational costs associated with product delivery, activation, and support (cited by 62 percent of respondents). Additional motives include improving customer experience by “reducing end-user headaches” (46 percent); the ability to access new and niche markets (48 percent); improved usage tracking (33 percent); and faster time to market (32 percent).

Sixty-one percent of software publishers that have already adopted a cloud-based software delivery approach confirm the validity of these expectations by reporting a positive financial impact, due to reduced operations costs or increased revenue. Reinforcing that, only six percent of respondents reported a negative financial impact or security threat once introducing cloud-based software delivery.

Software publishers are not alone in their desire for the flexibility and transparency promised by cloud-based software delivery. Thirty-five percent of enterprise end-users reported inflexible licenses that don’t meet organizational needs as the number one headache related to software consumption. In addition, 14 percent of enterprise end users cited cloud-based services as their top software licensing model preference, and 16 percent specifically identified a metered billing method as their preferred pricing model.

Obstacles to Adoption

More than half (55 percent) of software developers do not see their organizations as “cloud-ready,” with security concerns about data in the cloud (36 percent), and the perceived cost and complexity of the transition from on-premise (25 percent) being cited as the biggest obstacles to true cloud readiness. On average, respondents said it would take 16 months to make all or a portion of their product portfolio cloud-ready; however, 26 percent of respondents believed that they could never move their offerings to the cloud.

Additional Resources:

Rhianna Collier is VP for the Software Division at SIIA. Follow the Software team on Twitter at @SIIASoftware.

SIIA Releases 3rd Annual Software Industry Forecast & CEO Survey

Wed, 08 May 2013 15:07

Today SIIA released “Vision from the Top” — its third annual report on the future of the software and services industry. The publication, unveiled at the SIIA All About the Cloud conference in San Francisco, features insight from 41 CEOs, who discuss opportunities and challenges facing the future of software and services industry. To offer a better understanding of the state of the industry, SIIA also conducted a survey of software and cloud executives and announced the results along with the report.

The survey, which included responses from 37 top executives at software and cloud companies, found that there are expectations for moderate-to-strong technology industry growth in the year ahead.  Fifty-seven percent of executives said they expect moderate growth, while 35 percent expect strong growth.  When asked to identify whether leading social media platforms are “over-hyped” or “under-hyped” in terms of their usefulness for business, 86 percent said Pinterest is overhyped.  LinkedIn and Twitter, however, are more useful, according to the executives, 59 percent of whom said that LinkedIn is under-hyped, while 57 percent said Twitter is under-hyped.   Full survey details are available upon request.

Vision from the Top features insight from 41 executives, including: Jim Whitehurst, President and CEO of Red Hat; Rick Nucci, General Manager of Dell Boomi; Matt Ellis CEO of Cloudability; and Larry Cates, President and CEO of Bancroft Technology Group.  Each executive answered questions related to where they see business opportunities, public policy concerns, the evolution of business models, international opportunities and more.

Our goal for this book is to provide insights into some of the challenges brought on by these new technology trends and how successful companies are addressing these challenges to continue on a path of solid growth. We also look at how these trends are not only affecting business today, but also what they will mean for the future of our industry.  To do this, we took the pulse of SIIA member executives driving innovative technology businesses.

From the insights contained in the 41 entries in the book, I identified four key takeaways:

The CEO insights can be read here.

Rhianna Collier is VP for the Software Division at SIIA. Follow the Software team on Twitter at @SIIASoftware.

EuroCloud and SIIA start collaboration to drive global industry support for ISVs, SaaS and Cloud providers

Tue, 30 Apr 2013 14:38

Today, EuroCloud (www.eurocloud.org) and SIIA announce their collaboration on providing global membership support within the fast growing International SaaS and Cloud market. Through the partnership, they will support European based SaaS and Cloud providers growing their knowledge of the US market, and US based SaaS and Cloud providers growing their knowledge of the European market.

This collaboration is content driven, and will start with participation in each other’s events, including AATC, May 7-9, 2013 in San Francisco and the EuroCloud Congress, October 15-16, 2013 in Luxembourg. Furthermore, mutual working councils will be established to address global topics on Trust, Security & Compliance and other relevant subjects in order to drive international acceptance of SaaS and Cloud services.

“A first important step has been made in cross-Atlantic activities that support the Industry in gaining Trust & Compliance on a more global scale,” said Frits Veltink, Liaison Officer EuroCloud to SIIA.

The Collaboration is effective immediately. The first membership benefits are due at SIIA’s AATC event in May, where EuroCloud members will be welcomed with a special program.

Rhianna Collier is VP for the Software Division at SIIA. Follow the Software team on Twitter at @SIIASoftware.

Netflix Chief Cloud Architect Adrian Cockcroft & Other Top Tech Execs to Keynote AATC Next Week

Mon, 29 Apr 2013 14:58

Leading cloud executives for Netflix, HP and Telx will be the keynote speakers for the 2013 All About the Cloud conference taking place on May 7-9 at San Francisco’s Palace Hotel.

This year’s conference will focus on the cloud marketplace’s most significant issues and trends – including risk management and cybersecurity, data analytics, new cloud and mobile monetization methods, social media utilization, and more.  Through keynote speeches, panel discussions, and company presentations, the event will explore how the cloud is revolutionizing the development, consumption, and delivery of software.

Keynote speakers include:

“The Netflix Open Source Cloud Platform”

Cockcroft will provide an overview of Netflix’s cloud strategy and the company’s efforts to provide a complete cloud-based platform that can be adopted and customized by anyone who is looking for a highly scalable and robust solution.  He will also discuss the recently announced Netflix Cloud Prize effort to encourage external contributions.

“Future of Cloud: Will Diseconomies of Scale Break the Silver Lining”

Using examples of untapped capacity and continued increase in power costs, Dawson will discuss how the centralized cloud model’s infrastructure does not create economies of scale.  In this “white board” session, the audience will evaluate their own infrastructure and data challenges and consider unconventional IT solutions.

“Rethinking Cloud and IT Value”

Weinman will argue that IT and cloud computing are strategically necessary for success and even survival in today’s business world.  He says IT and the cloud– complemented by mobility and big data– can form the basis for strategic differentiation in an era of global hyper-competition.

All About the Cloud will also feature:

View the complete schedule of events.

Rhianna Collier is VP for the Software Division at SIIA. Follow the Software team on Twitter at @SIIASoftware.

SIIA to Hold AATC, Leading Annual Forum for Cloud Computing, May 7-9 in San Francisco

Wed, 17 Apr 2013 15:31

SIIA today announced that it will hold AATC (All About the Cloud) – the software industry’s most comprehensive ISV conference on the continually evolving cloud computing market – May 7-9 at the Palace Hotel in San Francisco, CA.

The eighth annual conference will bring together industry-leading executives, prominent analysts, venture capitalists and members of the media to discuss revolutionary ways software is being developed, utilized, and delivered, as well as emerging trends in the quickly changing landscape of cloud computing. Topics will include the rapid and disruptive evolution of data analytics, leveraging social media to achieve a competitive advantage, new monetization methods for next-generation cloud and mobile solutions, risk management and cybersecurity, and much more.  Keynote speakers will include Joe Weinman, Author of Cloudonomics, Adrian Cockcroft, Director of Cloud Architecture at Netflix, and Margaret Dawson, VP, Product Marketing & Cloud Evangelist, HP Cloud Services.

AATC will also feature:

Rhianna Collier is VP for the Software Division at SIIA. Follow the Software team on Twitter at @SIIASoftware.

Top 10 Reasons Why You Should Join us at All About the Cloud 2013

Mon, 15 Apr 2013 19:09

Here are our top 10 reasons you should register now to join us at All About the Cloud, May 7-9, San Francisco.

10. Your job’s on the line: Your customer or CEO is speaking… can you afford NOT to show your support?!

9. Luxury Suite Giveaway: How would you like to win a luxury suite at a Major League baseball game to entertain your top prospects/customers? This is a raffle not worth missing!

8. Location: Downtown San Francisco. Need I say anything more?

7. Analyst Knock-down: The discussion is bound to get provocative when four of our industry’s most-regarded analysts get together to opine on what’s next for the cloud.

6. Next Generation: Speaking of what’s next, I know you’ll enjoy meeting the ten early-stage companies selected to present during this year’s Next Generation program.

5. Who Wants to be a Cloud Geek: Test your knowledge of the industry, brainstorm with your colleagues, and cheer on your favorite contestant. You won’t want to miss our second annual game show!

4. Networking…networking…networking: A Speed Networking session, our Welcome Reception, an Offsite Networking Extravaganza that’s always the topic of next-day water cooler conversation, meals, and networking breaks. (SIIA members take advantage of additional networking events!)

3. CODiE Awards Presentations: Prepare to collect your award, or to congratulate your partner, as we announce the companies selected as having the year’s best products and services from 25 business software categories.

2. International Announcement: Be on hand for a special announcement by SIIA and “a secret partner” on a new initiative for cloud innovation! What could it be?????

1. Sessions: A robust conference agenda features breakout tracks designed for members of your leadership team responsible for growth opportunities: CEOs, CMOs and other senior marketing executives, and your top business development executives.

Register now and join me in SF! If you’re not from the local area, book your hotel room before our block expires and make your travel arrangements now as there are lots of great direct flight options from the east coast to SFO.

Which Next Gen Companies Are Disrupting the Market? Find Out at All About the Cloud

Wed, 03 Apr 2013 14:43

SIIA announced today that 10 early stage technology companies have been selected as the 2013 SIIA NextGen companies. As part of the 2013 NextGen program each company is invited to participate in a special showcase at SIIA’s All About the Cloud conference. All About the Cloud – the software industry’s most comprehensive ISV conference – will be held May 7-9 in San Francisco.

Much of the discussion about market disruption has focused on large, brand name businesses, but there is tremendous innovation taking place at companies that get little attention. NextGen companies– chosen by a Selection Committee comprised of M&A, VC and advisory executives–are young businesses that offer innovative software and services. The CEOs of these companies will participate in the “Next Generation of Cloud” panels during All About the Cloud.

The 2013 SIIA All About the Cloud NextGen companies are as follows:

Armor5 Inc. has a unique approach to solving some of the most challenging security and compliance problems in enterprise today – migration of corporate assets from intranet to cloud and increased use of Bring Your Own Device (BYOD) into the workplace.

Appnomic Systems is a leading provider of preventive IT performance management and automation solutions enabling IT Operations to avoid major IT incidents, improve mean time to repair, increase IT staff productivity, and achieve new levels of compliance.

DICOM Grid a leading provider in cloud-based medical image exchange, DICOM Grid transforms the way healthcare systems worldwide share, manage, and store medical images. By leveraging ongoing advances in information technology and adapting them to healthcare, DICOM Grid solves a critical challenge in diagnostic imaging.

GoSpotCheck provides a mobile solution for retail companies to help improve their field reporting & intelligence. We provide a unique solution that enables these companies to get real-time & structured data from the field, improving the processes and understanding of their operations.

Integrate is the first advertising technology provider that empowers media buyers to plan, launch, analyze, and optimize marketing campaigns across performance, digital and traditional media. Integrate’s AdHQ offers marketers an end-to-end solution that supports the entire lifecycle of paid media campaigns in one intuitive dashboard.

PlaceIQ is a leading provider of location intelligence, enabling advertisers to reach and define mobile brand audiences at scale for a wide range of marketing activities. Working with agencies, brands, and channel partners, PlaceIQ deploys proprietary, patent-pending big data science to aggregate and analyze extensive amounts of location data from multiple sources. The resulting intelligence gives marketers an unprecedented understanding of consumer behavior, while offering a privacy-friendly way to define, locate, reach and measure mobile audiences.

Shopping Cart Elite is for online retailers who are dissatisfied with the limitation of their Shopping Cart, Shopping Cart Elite is a sophisticated shopping cart that will completely automate your business. We have created a system that doesn’t require you to pay thousands of dollars to App partners to have marketing and SEO tools for your business, we made a great product and bundled it all into one complete turnkey package.

Techcello is a ready to use application development framework stack on top of .NET that saves 90-150 people months of effort. Established ISVs, New SaaS Product companies,  Large multi-national Enterprises, BPOs, HROs and KPOs use Techcello to build .NET solutions with a configurable Multi-tenant architecture that can be scaled on a Private or Public Cloud.

VoloMetrix’s Social Enterprise Intelligence application applies privacy filters and then analyzes anonymous, real-time information from corporate email, calendar, instant messaging, and social platforms to provide deep actionable insights into the ways teams are spending their time on the most important business priorities.

xTuple business management software gives growing companies control over operations and profitability. xTuple integrates all critical functional areas in one modular system: sales, accounting and operations — including customer and supplier management, inventory control, manufacturing and distribution — the powerful tools to Grow Your World®.

Rhianna Collier is VP for the Software Division at SIIA. Follow the Software team on Twitter at @SIIASoftware.

OLDER POSTS

Sponsors Microsoft SafeNet IBM Grant Thornton Accenture Saavis Rackspace Hosting Softlayer Agilis Solutions Ping Identity Host Analytics Boomi Progress Software XBOSoft Appfirst NTT America Keynote Systems SaaShr.com SnapLogic Servoy Informatica Pervasive FinancialForce.com GoodData ctera Aryaka Apica Librato rPath
Industry Partners Cloudbook CIOZone Backbone Magazine Mashable CloudTweaks THINKstrategies KJR Associates Software Pricing Partners Saugatuck Technologies Dream Simplicity