Please join us at the 2011 All About Mobile conference, taking place November 15, in San Francisco.
From the Desktop to Client-Server to the Cloud...All About Mobile is the premier ISV conference for the next transformation of the Software Industry -- going mobile!
- Keep up with the latest All About Mobile news with the Twitter hashtag: #allmob
- Look Who Attended our 2010 conference -- you'll find more than 100 software executives leading the mobile revolution.
- Check out the Presentations: Videos, Slides, Interviews, and more are available!
SIPAlert Daily – Learning the right mobile business model for you
Mon, 16 Sep 2013 19:35
I sat down next to Larry Schwartz, president of Newstex, at a roundtable at the recent SIPA Conference. The subject was tablets, and Schwartz showed me some of his company’s intricate and attractive mobile-design work—banner ads, interfaced rows of pictures, branded mobile apps.
“Things have changed a lot in the last 18 months,” he said. “There are a lot more self-serve tools. The hardest thing to figure out [for going mobile] is, how are you going to use it? What’s the purpose? What’s the model? There are some people who take all their time trying to find the perfect colors. Really.”
Schwartz will join Ed Keating, chief content officer for BLR, this Thursday in the second of SIIA’s Mobile Essentials Webinar series—Monetization and Business Models. SIPA/SIIA/ABM members can listen free by registering here. The first webinar made the business case; this one will help you build the right model.
Considering that this is just an hour of your time about something that might become a huge percentage of your business, it’s highly recommended. Mobile commerce now accounts for about one out of every 10 e-commerce dollars. Integrating mobile platforms into your overall business models and strategy is crucial.
A blog post on the comScore website at the end of last month listed five things that every marketer should know on this topic. It’s a helpful list:
1. Be there. “One out of every three monthly visitors to the average digital retailer website comes exclusively on mobile platforms. …retailers who do not (at a minimum) optimize their mobile browsing experience or introduce mobile apps are effectively turning away a third of their potential customers.”
2. Know thy customer. “Mobile apps drive smartphone retail engagement, while mobile browsing wins on tablets.” You probably don’t have the time or resources “to develop a fully optimized experience for every platform. Knowing how your customers engage with retail on their phones and tablets can help you better prioritize your efforts.
3. Prioritize. “Smartphones drive a higher share of m-commerce dollars than tablets, but less on a per device basis.” Tablets are gaining in numbers, however, so you’ll have an interesting decision on where to first focus your user experience.
4. Know thy content. “Retail category browsing can vary considerably by platform.” Basically it’s common sense but still important to think about. Is there a visual component to what you are selling or how you are selling? Perhaps you want people to see charts and graphs in your marketing? Speakers’ faces. That might do better on tablets, where apparel and home furnishing sales excel. Interestingly, health care is the only category listed that does better on smartphones, though it’s pretty close on books and consumer electronics.
5. Plan now. “M-commerce spending seasonality shows wider variance than traditional e-commerce.” It may be quiet now, but with holiday season lurking, expect a huge jump. “Consumers…are also increasingly comfortable using [their devices] to transact. Retailers with an advanced understanding of m-commerce will be able to most effectively deploy their assets and marketing resources during the year’s most crucial spending period.”
Schwartz went on to show me—on his tablet—a list of Time Inc.’s 25 top love story films of all time. It was impeccably designed. “They could easily do 100 and get sponsors for it,” he said. In other words, the sky’s the limit.
U.S. adults will spend more media time on mobile this year (19.8%) than on their laptops and PCs (19.5%). Tablets are sparking this trend. Last year, 10% of tablet time was spent watching videos; this year it’s 19%. Join us in this important webinar series. Register here now.
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Ronn Levine began his career as a reporter for The Washington Post and has won numerous writing and publications awards since. Most recently, he spent 12 years at the Newspaper Association of America covering a variety of topics before joining SIPA in 2009 as managing editor. Follow Ronn on Twitter at @SIPAOnline
Webinar: Mobile Will Transform Your Finance Operation – Are You Ready?
Thu, 28 Mar 2013 17:17
Cloud-based financial applications are helping businesses streamline the process of paying bills, projecting cash flow, and conducting business transactions. It is no secret that companies are taking the next step to deliver these solutions via mobile devices in order to help executives manage their businesses – anytime and anywhere.
Listen to this pre-recorded webcast as SIIA members Saugatuck Technology and Bill.com explore the need for and the role of mobile financial management. Now is the time to learn:
- How mobility has become a key driver
- Advantages of mobile platforms
- Risk & fraud issues with on-premise solutions
- Importance of a loosely-coupled architecture
- How to create a Boundary-free EnterpriseTM
Senior Research Analyst, Saugatuck Technology
Vice President and Distinguished Analyst, Saugatuck Technology
Vice President of Product, Bill.com
Click here to view Saugatuck Technology’s presentation slides
Click here to view Bill.com’s presentation slides
Webinar – Critical Success Factors for an Enterprise Mobile Strategy
Wed, 12 Dec 2012 19:56
Organizations must fully develop an enterprise mobile strategy that considers both employee and customer facing aspects of today’s continually expanding use of mobile technologies. It is important to consider the customer experience as they launch new products, services, and applications. Grant Thornton LLP brings the perspective of working with both ISVs and the consumers of their products in a business advisory capacity. This recorded webcast focuses on several key aspects of an enterprise strategy:
- Key criteria for an Enterprise Mobile Strategy
- Application architecture- Is it ready for mobile
- Planning for BYOD within the enterprise
- Deployment interface
- Importance of security
Click here to download the slides.
Tony Hernandez, Principal, Business Advisory Services, Grant Thornton LLP
Mike Barba, Manager, Business Advisory Services, Grant Thornton LLP